This Holiday Season Enjoy Tequila the Way It’s Meant to be… in Santa’s Pants

Taste Matthew & Camila McConaughey’s New Spirit: Pantalones Organic Tequila

Words by Ashley Bowling | Photos by Pantalones Organic Tequila

Nestled in the heart of the Jalisco Highlands, where the rich, red volcanic soil nurtures the world’s most prized blue agave, Pantalones Organic Tequila is redefining what it means to sip sustainably. Founded by Matthew and Camila McConaughey, in collaboration with a group of Austin entrepreneurs, this tequila is more than a brand—it’s a movement celebrating fun, doing good, and not taking life too seriously.

From its inception in late 2023, Pantalones set out to prove that tequila could be both exceptional and ethical. Their commitment to organic farming practices means no synthetic pesticides or fertilizers touch their agave fields. Instead, Pantalones relies on time-honored methods, fostering biodiversity and soil health. The result is Agave plants that grow slower but yield a richer, more nuanced flavor profile. It’s a reminder that good things come to those who wait—a philosophy mirrored in every bottle.

The Pantalones distillery, located in the town of Arandas, Mexico, operates with the same mindfulness. Powered in part by solar energy and designed to conserve water, it’s one of the most environmentally conscious distilleries in the region. Even the packaging tells a story: recycled glass bottles adorned with minimalist, hand-drawn labels that pay homage to the region’s artistry.

But let’s not forget the main event: dunt, dunt, da, dunt, dunt, da, da:…tequila! Pantalones offers three expressions—Blanco, Reposado, and Añejo—each with its own flavor profile. The Blanco, unaged and crystal-clear, bursts with notes of citrus and pepper, making it the ideal base for a margarita or paloma. The Reposado, aged six months in American oak barrels, carries hints of vanilla and caramel, perfect for sipping straight. The Añejo is aged for over a year, with its warm, complex layers of dark chocolate, dried fruit, and spice—a true delight.

What sets Pantalones apart isn’t just liquid in the bottle; it’s the culture they’re cultivating. Their tagline, “No Pants, No Problem,” speaks to a free-spirited ethos that’s as much about celebration as it is about intention. Through partnerships with local artists and events that spotlight Mexican music and cuisine, Pantalones invites everyone to partake in the vibrant traditions that make tequila so much more than a welcoming drink.

In a market crowded with brands chasing trends, Pantalones Organic Tequila is blazing a trail back to authenticity with a touch of humor. It’s a love letter to the land, a toast to tradition, and a call to drink responsibly—in every sense of the word.

The Perfect Gift: Pantalones Organic Tequila is revving up for the holiday season with an exciting new release: the Santa Pants bottle carrier. This festive carrier, designed to hold two bottles of tequila, honors those moments where Santa may have lost his pantalones after a few celebratory sips. It’s the perfect way to gift tequila in a witty style—and bring a little merriment to your holiday gathering.

Cheers! Pantalones Organic Tequila has flavorful and comical cocktail recipes to fit any occasion from backyard gatherings to New Years Eve parties. Countdown Chaps brings life to a party, especially when it’s accompanied by a clever tag line like “We’re dropping our pants at midnight with a drink that sparkles as bright as fireworks.” Other fun concoctions include Burnt Orange Britches paying homage to Longhorn Football, Pretty & Pantless, Lawn Jorts, and the Mrs. Clause Margarita.