Wigging Out
A medium for creative expression
Words by Sam Lauron Modeled by Allyssa Golden & Parinaz Hemmat Styled by Meggie Copeland Photos by Eric Morales
Exploring new ways to express oneself is not hard to do in a city like Austin. Whether trying out a new look or adding a little bit of flair to a closet, there’s one accessory that will immediately transform an entire appearance: a wig.
Long or short, hot pink or covered in glitter, for performances or ‘just because,’ a costume wig offers an endless amount of ways to rock a fun new ’do and celebrate self-expression in the process.
Wearing a wig allows the chance to temporarily shift identity. It’s an opportunity to portray a different, or sometimes more authentic, version of oneself— an opportunity that Coco Coquette hopes to create for each and every one of their customers. Founded in 2008 by Allyson Garro, Coco Coquette is the “culmination of [her] life’s experiences,” she says. With a background in theater, fashion design and burlesque performance, Garro took everything she loved about her experiences to form a shop where people feel invited, inspired and transformed.
Coco Coquette provides everything needed for a transformation of sorts, from wigs to vintage costumes and even makeup. The East Cesar Chavez space is a one-stop-shop for all things glamour. Whether they’re hosting wig parties or helping outfit a new look, their mission remains the same. As Garro puts it: to provide a safe and open space “where all are welcome to explore different facets of themselves.”
Contact
2109 E Cesar Chavez St.
cococoquette.myshopify.com
@coco_coquette
