Simple Life
One Juice at a Time
Words by Sam Lauron Photos By Will Bowling
If someone had asked Veronica Torres 10 years ago if she would be working in a restaurant today, the answer would have been no. But as life would have it, she has found herself back in the industry she grew up in and running a shop of her own, a new organic juicery called Vida Pura.
Veronica’s experience in the industry began in high school when she helped her parents open longtime Manor Road establishment, Mi Madre’s. After working there for 22 years, Veronica decided to spend time traveling. “I tried to run away from [the restaurant business],” she recalls. “I just wanted to ‘live’ a little bit.”
However, this period of self-discovery proved to be a difficult time for both Veronica and her family; she had fallen into a depression and her family learned that her father had cancer. These two life-altering moments marked a turning point for her. “When I saw him fighting for [his health],” says Veronica, “I thought ‘okay, I need to fight my depression.’’’
Veronica made a shift in her lifestyle and started implementing exercise into her daily routine. At the same time, she was introduced to cold press juices because her father had turned to juices as part of his cancer treatment. After personally experiencing the health benefits of juicing, she remembers thinking, “Why are people not talking about juices?” Thus, the seed for Vida Pura was planted.
Every detail that went into Vida Pura, which officially opened in February, was well thought out. From the decor to the logo design, everything is intentional. This is especially the case when it comes to the menu. Each ingredient that goes into the juices and smoothies serves a purpose. The drinks, which contain no sugar, dairy, or soy, are created to target various health concerns: energy support, immune boosts, digestive system issues. Take the Corazón, for example. The bright red juice is made with carrot, red apple, ginger, pineapple, beet, and lemon—an ingredient combination that promotes a healthy heart.
For those who may be unfamiliar with cold press juices, the flavorful menu and fresh ingredients offer a way to ease into the healthy habit, “one juice at a time,” Veronica encourages. From the fun drink choices to the community-centric space, Vida Pura is a reflection of Veronica and her welcoming spirit. She hopes to connect with everyone on their journey to wellness. “I want everyone to understand the concept of juicing the right way,” she says. “There’s a juice for everybody.”
Native Knowledge
Customers who purchase a glass bottle and bring it back to the store will receive 50 cents in store credit.
Contact:
2610 B Manor Rd.
vidapurajuicery.business.site
@vidapurajuicery
